Singer Beyonce's new TV ad for her perfume "Heat" has been reportedly banned from the small screen in the daytime.
Femalefirst.co.uk reports, the raunchy new promo shows the "Crazy in Love" hitmaker lying seductively on a bed, before going on to stroke her thighs while wearing a sexy red dress.
As she walks away from the camera, her footprints melt and she says, "Catch the fever".
Britain's advertising standards authority has brought the restrictions after complaints from viewers.