YouTube and Blogs are two widely viewed junctions that provide laughter, insight, provokes thought and even help in fighting real-life issues. Little do people know that the content they watch or read is being copyrighted to someone and not the author/user who put it there. Increasing copyright infringements have always been a challenge which has to be taken care of. With massive popularity of YouTube, we often find the otherwise copyright content available for free viewing. In order to protect the interest of copyright holders and prevent piracy, Google has laid down plans to work on tools that will help faster submission takedown requests.

Kent Walker, General Counsel for Google, wrote on the company's blog, "As the web has grown, we have seen a growing number of issues relating to infringing content. We respond expeditiously to requests to remove such content from our services, and have been improving our procedures over time. But as the web grows, and the number of requests grows with it, we are working to develop new ways to better address the underlying problem."

With a heavily popular video sharing site, we could only imagine how many small to big content producers would want to submit takedown requests quickly. Google is devising plans to develop tools for speeding up the submission of Digital Millenium Copyright Act takedown requests for Google products. Using those tools, any copyright holder can quickly file a takedown request for the alleged copyright content and Google promises to respond in less than 24 hours. These "tools" would be rolled out in 2011.

The autocomplete feature in Google Search is smart enough to help you get what exactly you intended to look for. This feature also helps finding copyright infringing content (audio, video and other files). Apparently, Google didn't disable those autocomplete search options that help users finding copyright MP3s and Movie DVD files. However, some offensive words have been blacklisted from Instant Search and I suppose, same algorithm would be used for blocking select search suggestions.

As per AdSense program policy, Google doesn't use AdSense on pages that offer copyright infringing contents but we continue to see several blogs offering links to music and movie downloads. To combat that, Google will work directly with copyright holders for tracking down the violators and even expel them if necessary.

Looks like Google is still recovering from the Viacom lawsuit filed in 2007 against Google and YouTube. Amongst several changes, Google wants to make the authorized preview content easily accessible and available to users. Google Music legally allows searching music files but it is limited only to U.S. region. There are several digital multimedia content providers who wish to make their content available through Google. In such a case, Google would have an option to turn into a content provider. That could prove fruitful in the long run for Google Android Market and Google TV platforms.

First and foremost, Google will start policing content to sieve out all possible loopholes that lead users to infringe copyrights.