World's largest two-wheeler company, Hero Honda has launched a new Pleasure Special edition today in India. Hero Honda Pleasure Special Edition is launched to celebrate the Women's Day that comes with Pearl White with red colour. In the true spirit of "Why should boys have all the fun", the special edition Pleasure will be available in a stunning new colour - Pearl White body with a blast of red.

The special edition Hero Honda Pleasure comes like a breath of fresh air with distinctive new features. It has new exciting body graphics, a stunning new elliptical meter console, an attractive new red muffler cover, and a stylish white body coloured rear grip to complement the uniquely designed tail light. To ensure that nothing comes in the way of having fun, Pleasure now comes equipped with a maintenance free battery for complete peace of mind. There is a new elliptical meter console along with new graphics and a maintenance free battery.

Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, "Right from its launch in 2006 , Hero Honda Pleasure has always embodied the spirit of the modern woman who is fiercely independent, youthful, fun loving and has her own unique style. The new special edition Pleasure is a tribute to the women of substance and hence, we have chosen Women's Day, a day the celebrates the spirit of the modern women for its launch"

Women can shop for the Special Edition Pleasure at exclusive Just 4 Her outlets in an environment designed exclusively for them. The Special Edition Hero Honda Pleasure will also be available at regular Hero Honda authorised showrooms. The scooter will be available at a price of Rs. 37, 250 (Ex-Showroom price, Delhi.)