There is a strange connection between Bollywood and ad world as both of them create brand value. There are lot of celebs who endorse different products; they do it all, right from selling hair oil to fairness lotions. Endorsing a product just not adds value to a celeb as a brand but also adds that extra weight to their bank accounts but for few stars their philosophy and policies are above it. There are few responsible stars of tinsel town who have pledged to not do few things in life even if they are offered whooping amount.
Our size-zero babe Kareena Kapoor promised herself that she will never endorse any food chains which promote non-veg and are famous for their beef burgers. Like many actors she will also never endorse alcohol or tobacco as she can’t relate with it. Bebo believes that brand endorsing helps one to connect with their fans and that what makes her choosy! Great policy Miss Kapoor as you realize your social responsibility and importance of been a public figure! This leading lady is face of many top brands like Sony Vaio, Head and Shoulders, Metro shoes.
How can Saif Ali Khan not agree with his lady-love when it comes to connecting people, just like Bebo Saif also believes that it’s important for him to connect with the brand which he considers to endorse. Saif who is seen often nowadays endorsing a baniyan (vest) brand comfortably is not comfortable doing a chaddi ad. Saif in a recent media interaction said that before a brand approaches them, the entire thing is based on research and he will not endorse something he doesn’t connect with.
The actor who kissed cigarettes on-screen as if he was in love with smoke and puffing never seemed so comfortable on silver screen but in real life he don’t believe in it. Vivek Oberoi who is following Salman Khan in charity work and actively participates in social causes has sworn not to endorse cigarettes or alcohol brands. Vivek believes that the idea behind a product is significant than the celebrity who lends his name to the brand. So, we need to give an extra point to Vivek’s caliber as an actor who portrayed a bad boy image in Company. He looked like a true brand ambassador of cigarettes on reel which is distinctly different from his real life.
Though not endorsing Non-veg brands and chaddi brand might be individual decisions by Kareena and Saif respectively but there is one decision which is taken by both of them. Saif and Bebo have declined to be part of dancing in weddings. Where Salman and Shahrukh are minting money by shaking their leg on wedding nights, Saifeena decided not to be a part of such dancing acts no matter how much is offered in return.
Our stars decide a lot and implement it but what’s worth a wait will be to see how long do they keep away from such temptations. Will any offer be tempting enough to lure them to change their policies. At the end its ganda hai par danda hai yeh in Bollywood.
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