We live in a brand-conscious world. Here a pair of denims is not just denims but Levi’s, Wrangler and Tommy Hilfiger. We talk of these brands as if they were our next door neighbours or our childhood buddies, and they indeed are that familiar! Nevertheless, how does a Tommy Hilfiger of New York, become a household name in Alaska? The answer is ‘brand management’ – the art of planning, developing and directing marketing efforts to make a brand popular. A brand manager coordinates with the special ... Read more »

Infrastructure is the basis on which an economy’s progress is assessed. This very important foundation of a country’s development has never lost its importance. Hence, construction can never ever go out of fashion. This merely re-emphasises the perpetual importance and requirement of construction management. It is the process of planning, controlling and coordinating construction projects. It can be the construction of a million dollar dam, or that of a modest residential block, but the basic dy ... Read more »

Materials – both raw and finished – form the basis and result of businesses around the world. There sure has been an emergence of knowledge based services and business but no one can overrule the good old inventory. Even KPOs require inventory, of different sorts, i.e. books and other technical stuff. However, materials management deals more directly with more specialised and more demanding materials like nuclear and other hazardous materials. Materials management creates truck deliveries and se ... Read more »

A business management course is as common, if not more, as kindergarten education. Everyone is up for a degree with its promises of a lucrative career and a brilliant life ahead. Business management translates into money, career, success…But hold on! That’s not the entire truth. Business management does translate into all the wonderful things on earth, BUT, there are conditions, only when you do it right. An MBA education from that round-the-corner institute is not going to get you anywhere, unl ... Read more »

Entrepreneurship involves all the efforts taken to become an entrepreneur. By definition, entrepreneurship stands for all activities that include innovations, financial and business steps taken to transform mere innovations into economically viable goods. However, this does not mean that everyone who sets up shop is an entrepreneur. An entrepreneur and a small-business owner are two separate people together. While the former’s profile includes high risk, big money and sharp business acumen, the ... Read more »

The course structure of FRM varies among different institutes. The curriculum of FRM is set by the Global Association of Risk Professionals (GARP). The course is divided into two parts – Part 1 and Part 2.

PART 1 certification course
•Foundations of Risk Management
•Overview of Risk Management
•Classification of Risks
•Capital Allocation
•CAPM and Multifactor Models
•Case Studies: y - Metallgesellschaft, Sumitomo, LTCM, Barings Bank
Quantitati ... Read more »

Serving humanity adds intense meaning to a job. When it is coupled with monetary gains and personal benefits, it inevitably falls under the category of “dream jobs”. The healthcare sector is flourishing by the minute and in the eyes of globalization, demand for hospital administrators has drastically increased. Private hospitals and clinics are multiplying all around the world. Awareness with regards to importance of healthcare is on the rise and people are willing to forfeit large sums of money ... Read more »

Much as Hugh Hefner would like it, cloth is one thing that would never go out of fashion. Clothes are a need rather than a wish but to wear clothes that look great is a choice. The garment industry is one, which rarely sees any decline, and so any career option in this field is likely to grow. In addition, the work is both fun and exciting at the same time. That why the allure of fashion and apparel designing is so appealing. A course in apparel designing is the best way to break into the fashio ... Read more »

Just like music, sports too can be a universal language. This only explains why sporting activities world over continue to be as popular as they are. It doesn’t matter where an individual hails from, the language, the sex or the religion. All of these variables have a little to do with the pleasure that can be derived from watching a good game of football, basketball, or cricket. However, behind all the excitement, behind the efforts of the players and behind the success of the game is an indivi ... Read more »

Real estate will persist to be a stable and lucrative field of work as long as the concerned real estate one is dealing with remains stable. In fact, real estate agents will always be in high demand among buyers due to the lesser-than-market value offers they propose. A thriving business for years and years, a well trained and guided broker masters the art of amassing remarkable profits. The sale processes in this context entail immense skill and tact from the agent who can professionally lure t ... Read more »

If the words credit, debit, interest and equity fascinate your mind more than anything else, and you dream of a dynamic career in the banking sector, then a degree in banking can put your ambition on a high track. Emerging economies and booming global markets have opened up opportunities for graduates and post graduates vying for a lucrative career in high-flying banking sectors. Not only do these banking jobs come tagged with promises of growth and security, they also offer humungous possibilit ... Read more »

According to the American Institute of Certified Public Accountants (AICPA) accountancy is "the art of recording, classifying, and summarizing in a significant manner and in terms of money, transactions, and events which are, in part at least, of financial character, and interpreting the results thereof”. The art, of course lies in the information that the accountant presents as reliable and relevant to the author. Nowadays, accounting is also considered as “the language of business” as it invol ... Read more »

The task of the excellent teacher is to stimulate "apparently ordinary" people to unusual effort. The tough problem is not in identifying winners: it is in making winners out of ordinary people,” said K. Patricia Cross, a prominent American scholar. This only explains why teaching is such a noble profession. In a world full of people determined to walk down beaten career paths, a very few choose to think out-of-the-box and pursue a career in teaching. While becoming an engineer, businessman, sal ... Read more »

Taxation cuts through the heart of all lives. It is an indispensable aspect of every economy. The highly sophisticated domain of tax requires specialists to interpret, communicate and develop tax laws and formulate plans for corporations or individuals alike. All said and done, interpreting tax laws isn’t every layman’s cup of tea. It requires highly skilled tax professionals to do the job. If you are considering a career in taxation, then a degree in finance or taxation would help you gain prof ... Read more »

If you have a passion for languages, courses in foreign languages can be a rewarding career option for you. In today’s world of globalization, knowledge in a foreign language can open up different roads for you to survey. There are plenty of reputed institutes in India that offer courses in foreign languages. Starting from a beginner’s course to advanced level courses, you can select a course that suits your need. After pursing a course in foreign language, you can find a plethora of job opportu ... Read more »

One would assume the world to be an easier place to live in if bound by a singular language. Ironically, the bible would beg to differ with this flawed opinion. If you haven't already come across the tower of Babel parable, here's a brief synopsis. The world sailed smoothly to the chimes and rhymes of one common speech until man's adeptness in construction escalated spurring intentions to build a stairway to heaven. God perceived this human intention as potential chaos to humanity and enabled ea ... Read more »

Every job is at the end of the day, still a job. All jobs pay, all jobs enhance a respectable measure of professionalism in us, and moreover, all jobs swallow away our spare time. However, salaries of different jobs differ from number to number; the level of experience varies in terms of challenges and tasks while some are simply a lot more stressful. Before you embark upon a career path, forget not to weigh the pros and cons in contrast to your top priorities. If you seek a relatively less chal ... Read more »

The word ‘logistics’ was first used in the early 1990s when the producers and manufacturers of both private and public sector companies had to meet increasing competition in the market due to globalization and liberalisation. Logistics management encapsulates all the activities that take place from when the product is produced, till the time it reaches the customers hand. Logistic management is a field of management that deals with the planning and forecasting, purchasing, assembling of the prod ... Read more »

Professional ethics are as important as personal ethics. Many big well known companies have suffered many destructive effects because the management of the company may have lacked professional ethics. In order to have a successful business, it is important to run a business ethically. However, the term "business ethics”, when correctly interpreted, means standards of behavior of every individual in a business, and not necessarily only standards of the business, as a whole. Thus, a business or a ... Read more »

Professional ethics are as important as personal ethics. Many big well known companies have suffered many destructive effects because the management of the company may have lacked professional ethics. In order to have a successful business, it is important to run a business ethically. However, the term "business ethics”, when correctly interpreted, means standards of behavior of every individual in a business, and not necessarily only standards of the business, as a whole. Thus, a business or a ... Read more »

The moment a young student gives his +2 exams, he sees the whole of his life unravel in front of him; it takes the form of raw, fresh clay that he needs to mould in a way that will give him prosperity, satisfaction, happiness and maybe even recognition. He needs to decide his career amidst the kid of confusion that makes him feel like wanting to take refuge in the Himalayas! His mind is often torn between the popular choices of careers – that seem to display themselves like prostitutes in a red ... Read more »

College is every high school student’s dream. But how does one know which college to choose when there are millions of options out there? Choosing the right college is very important and one should take a lot of time and effort in making this decision so that once the decision is made, it should not be something one would regret later on. The perfect college can open up new chambers in the mind and will be a thrilling experience almost like being born again. There are many alumni who remain than ... Read more »

The very mention of career goals makes one shiver, even as the forehead shrivels with worry. Since many of us have landed jobs at a time when we do not know very well what we want out of our lives, the cause for worry isn’t unfounded. It is true that it takes some of us years to understand what we would like to do and why we are at the place where we are. There are others who know what they want out of life from the word go. How do they end up being so sure of themselves? How come they know exac ... Read more »

After years of extensive studies and examinations, Joe finally became a software expert. He took home a fat pay check at the end of the month as he slogged his way from nine to five in his cabin. He did well for himself and was esteemed highly by his co-workers. But after everything else, something seemed amiss in his life. Despite all the feats and accolades, he couldn’t derive satisfaction from his job. Bewildered and bothered, he took a respite from his work-life and sat back to analyze what ... Read more »

If you thought that your curriculum vitae or resume was an impressive synopsis of your deeds, feats, achievements and education, all aimed to woo your prospective future employer, you couldn’t be more right than this. You have probably heard the corporate gurus stressing on the credibility of a resume that can land you up to anywhere between your dream job worth a fortune to the mediocre one on a neighborhood supermarket. Now with all the hullaballoo concerning your CV, isn’t it only fair that y ... Read more »

In an effort to survive the corporate rat race and live up to the needs of changing times, most companies are today forced to implement rampant changes in their endeavor to make it to the top. The ever-changing dynamics of the workplace has somewhere intensified the need for the top-notch workforce specialized in adapting to this expanding evolution, hence the need to upgrade the workforce to meet the shifting demands. However, training your troop on something new is no cakewalk and most often i ... Read more »

There was a time when people were reluctant to let go of one government job; nowadays professionals proudly tell tales of their job hopping. There was a time when people with good communication skills were considered chatty, too talkative, even glib tongued; now everyone realises the importance of effective communication. There was a time when all kinds of work were to be done manually; and now they have installed computers at all conceivable places. Career options, choices and work cultures ... Read more »

After all those painstaking efforts and extensive interview rounds, you have finally bagged a job and now you are pretty much comfortable slogging at your nine-to-five task. However, amidst all this humdrum and banalities on life, hasn’t you career taken a backseat? Getting a job is just a small accomplishment in your bigger scheme of things. What you need is a strong career to satisfy your bigger goals. A career doesn’t just happen; it takes meticulous planning, sheer ambition and purposeful ti ... Read more »

Making the most of their human resources is the primary concern of all organizations who often estimate their workforce as their biggest asset. However, most organizations do precious little to upgrade the potential of this workforce. Remember, if you wish to exploit your resources to the fullest, there should be a greater sync between your expectations and your employee aspirations. A career development program is devised to address this crucial need and is primarily aimed at producing skillful ... Read more »

If you find yourself a little lost on the big conundrum of evaluating your performance, goals and accomplishments, know that you are not the only one. For most people, evaluating their annual performance is almost like walking down a tight rope. After all, battling those volleys of introspective questions is never an easy task. If you have flinched at the idea of filling your self-evaluation form objectively, then going through this article will help. Most people find this simple task of filling ... Read more »

"The customer is king” – unknown.
You might have come across this phrase in all kinds of small and big shops and retail stores. Customer is king and the customer is always right are generally two of the main guiding principles over which the entire customer service industry depends. To attain customer satisfaction is the only motive of any service industry. The customer service sector tries to achieve high levels of customer gratification through their set of strict rules and regulations. Wi ... Read more »