We live in a brand-conscious world. Here a pair of denims is not just denims but Levi’s, Wrangler and Tommy Hilfiger. We talk of these brands as if they were our next door neighbours or our childhood buddies, and they indeed are that familiar! Nevertheless, how does a Tommy Hilfiger of New York, become a household name in Alaska? The answer is ‘brand management’ – the art of planning, developing and directing marketing efforts to make a brand popular. A brand manager coordinates with the special
...
Read more »
|
Infrastructure is the basis on which an economy’s progress is assessed. This very important foundation of a country’s development has never lost its importance. Hence, construction can never ever go out of fashion. This merely re-emphasises the perpetual importance and requirement of construction management. It is the process of planning, controlling and coordinating construction projects. It can be the construction of a million dollar dam, or that of a modest residential block, but the basic dy
...
Read more »
|
Materials – both raw and finished – form the basis and result of businesses around the world. There sure has been an emergence of knowledge based services and business but no one can overrule the good old inventory. Even KPOs require inventory, of different sorts, i.e. books and other technical stuff. However, materials management deals more directly with more specialised and more demanding materials like nuclear and other hazardous materials. Materials management creates truck deliveries and se
...
Read more »
|
A business management course is as common, if not more, as kindergarten education. Everyone is up for a degree with its promises of a lucrative career and a brilliant life ahead. Business management translates into money, career, success…But hold on! That’s not the entire truth. Business management does translate into all the wonderful things on earth, BUT, there are conditions, only when you do it right. An MBA education from that round-the-corner institute is not going to get you anywhere, unl
...
Read more »
|
Entrepreneurship involves all the efforts taken to become an entrepreneur. By definition, entrepreneurship stands for all activities that include innovations, financial and business steps taken to transform mere innovations into economically viable goods. However, this does not mean that everyone who sets up shop is an entrepreneur. An entrepreneur and a small-business owner are two separate people together. While the former’s profile includes high risk, big money and sharp business acumen, the
...
Read more »
|
The course structure of FRM varies among different institutes. The curriculum of FRM is set by the Global Association of Risk Professionals (GARP). The course is divided into two parts – Part 1 and Part 2. PART 1 certification course •Foundations of Risk Management •Overview of Risk Management •Classification of Risks •Capital Allocation •CAPM and Multifactor Models •Case Studies: y - Metallgesellschaft, Sumitomo, LTCM, Barings Bank Quantitati
...
Read more »
|
Serving humanity adds intense meaning to a job. When it is coupled with monetary gains and personal benefits, it inevitably falls under the category of “dream jobs”. The healthcare sector is flourishing by the minute and in the eyes of globalization, demand for hospital administrators has drastically increased. Private hospitals and clinics are multiplying all around the world. Awareness with regards to importance of healthcare is on the rise and people are willing to forfeit large sums of money
...
Read more »
|
Much as Hugh Hefner would like it, cloth is one thing that would never go out of fashion. Clothes are a need rather than a wish but to wear clothes that look great is a choice. The garment industry is one, which rarely sees any decline, and so any career option in this field is likely to grow. In addition, the work is both fun and exciting at the same time. That why the allure of fashion and apparel designing is so appealing. A course in apparel designing is the best way to break into the fashio
...
Read more »
|
Just like music, sports too can be a universal language. This only explains why sporting activities world over continue to be as popular as they are. It doesn’t matter where an individual hails from, the language, the sex or the religion. All of these variables have a little to do with the pleasure that can be derived from watching a good game of football, basketball, or cricket. However, behind all the excitement, behind the efforts of the players and behind the success of the game is an indivi
...
Read more »
|
Real estate will persist to be a stable and lucrative field of work as long as the concerned real estate one is dealing with remains stable. In fact, real estate agents will always be in high demand among buyers due to the lesser-than-market value offers they propose. A thriving business for years and years, a well trained and guided broker masters the art of amassing remarkable profits. The sale processes in this context entail immense skill and tact from the agent who can professionally lure t
...
Read more »
| |